Privacy notice

1. Who we are

NityaOnline is the controller for purchases on our UK website.
Contact: info@nityaonline.com; postal address as above. Please feel free to contact us, in case you have a query for us.

Identity and contact (name, email, phone, billing/shipping address).
Order and payment metadata (we do not store full card numbers).
Account credentials and preferences.
Device/technical data (IP, user‑agent, approximate location, logs).
Marketing preferences.
Cookies/online identifiers (see Cookies Notice).
"We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement."

We share data with payment processors, delivery/warehouse partners, IT/hosting, customer‑support tools, and advisers under processor agreements. We do not sell personal data.

Where transfers occur outside the UK/EEA, we use safeguards (UK IDTA or EU SCCs + UK Addendum) and conduct risk assessments.

Orders/invoices: typically 6 years (tax/accounting).
Support: up to 3 years after resolution.
Marketing: until consent withdrawn or 24 months inactivity. Then deletion or anonymisation.

Access, rectification, erasure, restriction, portability, objection, and withdrawal of consent. Contact info@vexfo.co.uk. You can complain to the UK ICO.

We apply encryption in transit, role‑based access, and audits. We assess suspected breaches and notify ICO/users where required